DRTV – too crass for your brand, or a sleeping giant yet to be proven in your marketing mix?
There is no doubt that much of the Direct Response TV (DRTV) content released and put on our screens in the infomercial heyday of the...
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DRTV BLOG
SmartResponse regularly publish blogs about TV advertising, broadcast media in general, the state of the economy and more
Our Blog
Feb 6, 20231 min
SmartResponse Launch New Company Website
SmartResponse today launched their new company website - www.smartresponse.tv SmartResponse have redesigned their website to promote...
Jan 31, 20231 min
SmartResponse Launch New Press Media Buying and Creative Division
SmartResponse Media, the full service specialist DRTV advertising agency, are pleased to announce they have launched a new press and...
Jan 24, 20234 min
THINKBOX PUBLISH KÄRCHER DRTV ADVERTISING CASE STUDY
Thinkbox, the marketing body for commercial TV in the UK, has just published a detailed case study for the DRTV advertising activity of...
Jan 23, 20231 min
DRTV – THE BEST OF BOTH WORLDS?
There is an ongoing debate on whether marketers are increasingly spending too much of their advertising budget on Performance marketing...
Jan 9, 20232 min
ACCELERATING DECLINE IN TRADITIONAL BRICKS AND MORTAR RETAIL EQUALS A NEW COMMERCIAL OPPORTUNITY
Bricks and mortar retail is undergoing a significant accelerated contraction with 17,000 physical outlets closed during 2022 in the UK...
Nov 25, 20222 min
RECESSIONS ARE NOT NECESSARILY BAD NEWS FOR ALL TV ADVERTISERS
The constant barrage of bad news from both government and all areas of the media leads to the unwelcome conclusion for UK based companies...
Nov 25, 20222 min
DRTV ADVERTISING VS. PAID SOCIAL MEDIA – A TALE OF TWO VERY DIFFERENT RETURNS ON INVESTMENT…
This week Meta Platforms, the owner of Facebook, for the first time in its quarterly financial reporting history found itself in very...
Aug 24, 20212 min
FACEBOOK ADVERTISING RETURN ON INVESTMENT FOR UK BRANDS UNDERMINED BY PRIVACY BATTLE WITH APPLE
Facebook has enjoyed incredible commercial success with their advertising services allowing brands to target their audiences precisely,...
Mar 26, 20212 min
UK DRTV ADVERTISING BUOYED THROUGH COVID PANDEMIC
Systemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry in the UK....
Feb 18, 20213 min
AS JEFF BEZOS STEPS DOWN AS AMAZON CEO HE HAS SET STANDARDS THAT ALL RETAILERS MUST NOW FOLLOW
As Jeff Bezos stepped down this month as CEO of Amazon in many ways his ubiquitous brand has reshaped the retail landscape forever,...
Nov 4, 20202 min
NOVEMBER 2020 LOCKDOWN GROWS COMMERCIAL GAP BETWEEN TRADITIONAL AND DIRECT TO CONSUMER RETAILERS YET
During the year 2020 there have already been many fundamental changes to the UK retail landscape with consumers radically changing their...
Jul 17, 20202 min
THE ONLY PREDICTABLE ASPECT OF MULTICHANNEL RETAIL IN THE ‘NEW NORMAL’ AGE IS THE ACCELERATED GROWTH
Every day the news from the multichannel retail sector points to a very stark dichotomy in fortunes – on the one hand a growing litany of...
Jan 6, 20203 min
WHICH GLOBAL BRANDS WILL DOMINATE THE UK MARKET FOR SUBSCRIPTION VIDEO ON DEMAND IN 2020 AND BEYOND?
In the last six months of 2019 some of the biggest technology and entertainment global brands have entered the already highly competitive...
Dec 4, 20192 min
WILL OTHER MAJOR BRANDS FOLLOW NIKE IN LEAVING AMAZON TO FOCUS ON THEIR OWN D2C SALES STRATEGY?
Nike announced this week that they will be withdrawing from their two-year pilot trial with Amazon to take full control of their own D2C...
Nov 4, 20193 min
THE IMPORTANCE OF D2C RETAILING IN THE 2019 MULTICHANNEL WORLD
In the 2019 multichannel retail world in the UK – the world’s most dominant e-commerce market by overall percentage of all retail sales –...
Aug 16, 20193 min
THE GROWING REGULATORY CHALLENGE OF POLICING VIDEO CONTENT FOR ADVERTISERS ON BROADCAST PLATFORMS
The UK TV advertising market has been long established as the most stringent worldwide in relation to independent regulation, with all TV...
Aug 2, 20193 min
OFCOM’S MEDIA NATIONS 2019 REPORT – UK BROADCAST CONSUMPTION IN RUDE AND EVER-CHANGING HEALTH
The recently published Media Nations 2019 Report from OFCOM clearly illustrates the changing power structures within the UK broadcast...
Jul 29, 20191 min
SMARTRESPONSE LAUNCH NEW COMPANY WEBSITE
SmartResponse are pleased to announce today the launch of our new company website www.smartresponse.tv A deep felt thank you from us to...
Jun 13, 20192 min
THE SOLVABLE MULTIFACETED CONUNDRUM FOR MULTICHANNEL UK RETAILERS
Not a week appears to go by without a household name UK Retailer announcing a Creditors Voluntary Agreement (CVA), multiple store...
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