DRTV BLOG

Paul Evans analyses the gap between YouTube’s claim and conduct. Jack Benjamin’s recent article asked whether YouTube’s new definition of a ‘view’ would undermine its effort to tap into TV budgets. It was a fair question, with considered reporting and reactions that largely concluded planning and buying practices wouldn’t change much. However, the headline deserved a far more definitive answer than the one the industry voices provided. YouTube’s effort to be planned and bough

Introducing SmartReport — our new blog sharing the latest insights, trends and updates from the world of DRTV.

On July 1st Vintage Cash Cow launch their new DRTV advertising creative in the UK produced by the full service specialist DRTV advertising agency, SmartResponse, to drive immediate lead generation for the innovative brand that buys vintage items and provides a convenient digital platform for their fast growing customer base. The new three minute DRTV advert creative, shot exclusively on location, clearly explains the Vintage Cash Cow consumer concept and buying process and is

Attended by over 1,000 marketing professionals on April 29th in London The Future of Brands conference conveyed how the world of marketing and media planning for brands continues to evolve at pace with AI representing many concurrent opportunities and fundamental challenges in a world where the vast majority of media platforms (bar linear TV) are now not independently audited. The key take aways for SmartResponse: In 2002 95% of all media in the UK was audited by independent

On June 1st, 2026 leading hygiene and healthcare brand, Freshwipes, launched their inaugural DRTV advertising campaign in the UK promoting their award-winning innovative product range with a new 60 DRTV advert creative. The new DRTV advert for Freshwipes was produced by SmartResponse Media with all DRTV media buying/planning and dynamic campaign analytics and optimisation managed by the London based specialist full service DRTV advertising agency. The new DRTV campaign, targ

On May 18th, 2026 leading in-home brewing brand Pinter launched their inaugural DRTV advertising campaign in the UK promoting their innovative product range with a new 60 second TV advert creative campaign with all TV media buying/planning and dynamic campaign analytics and optimisation managed by specialist full service DRTV agency, SmartResponse Media. The new DRTV campaign targeting a predominantly 40 years+ male audience will run across 12 different TV stations for the in

On March 26th the Campaign School Reports 2026, that lists the top 50 media buying agencies by billings in the UK, featured SmartResponse Media for the first time ranked at number 45. SmartResponse Media, founded in 2015, is an independent specialist full service DRTV agency producing DRTV adverts fully in house from 'script to screen' and delivers specialist DRTV media buying/planning underpinned with dynamic in-campaign optimisation to drive immediate and scalable return on

At the Connected TV World Summit this week in London over 600 broadcast media industry attendees from across the globe were rightly focussed on delivery of effective ‘audience reach’ in the ever-evolving world of television advertising – or in non-industry jargon terms the cost-effective ability to gain unique viewers for TV advertising regardless of what channel or platform they are watching. Linear TV in the last 10 years, driven by seismic changes in the UK broadcast lands

Oakhouse Foods, the quality frozen food home delivery brand, on January 1st , 2026, launched on TV in the UK their new 30-minute infomercial with all production and longform DRTV media buying/planning undertaken by the specialist full service DRTV agency SmartResponse Media. The 30-minute Clearcast approved infomercial shot on location in a kitchen studio with TV presenters features and complemented by high quality DRTV advertising content promotes a range of delicious dishes

SmartResponse Launches inaugural UK DRTV Creative and Media Buying/Planning Campaign for VYBZ True Wireless Earbuds in June. VYBZ True Wireless Earbuds are distributed by JTB Products based in the United States. VYBZ Earbuds encapsulate the latest audio technology delivering outstanding premium sound quality, available in six different distinct and impactful designs.

New DRTV Media and Production Client! Mobility Plus DRTV Campaign Launched May 2025. On May 12th the leading mobility brand, Mobility Plus, launched their inaugural three-minute DRTV advertising campaign promoting their innovative range of walk-in bath and showers on national TV in the UK. The DRTV advert creative production and longform media buying and planning has been undertaken by SmartResponse Media – the specialist London based full service DRTV agency.

SmartResponse Media Driving Responsive TV Campaigns for 10 Years! We founded the company in May 2015 with the intention of offering our clients the ‘full service’ covering four overriding principles that we had found to make DRTV work in our previous careers on client and agency side: 1. Script to screen advert production creating DRTV adverts that sell 2. Specialist DRTV media buying/planning 3. Thorough in-house analytics 4. In-campaign optimisation

Attended by over 700 television industry professionals from 26 countries in London the Connected TV (CTV) World Summit 2025 reflected on the TV media industry and the systemic challenges that continue to develop and affect TV media markets now and looking ahead.

New client launch for SmartResponse in the home heating industry - Fischer are a well respected and longstanding company and SmartResponse are delighted to be working with them to drive new customer acquisition for their business.

There are trade shows and then there is Ambiente - exciting to meet new companies, touch base with old friends from the DRTV industry

High Street Retail Demise Gains Momentum in the UK as Growth in Direct Commerce and DRTV is Predicted in 2025

On December 26th Tiboo launched a new Direct Response TV advertising campaign to promote their range of eco-friendly bamboo based toilet...

On January 1st 2025 April King Legal, a specialist legal firm based in Nottingham, launched their nationwide direct response...

On December 26th Oakhouse Foods launched a new direct response TV advertising campaign to promote and showcase their extensive range of...