DRTV BLOG

SmartResponse Launches inaugural UK DRTV Creative and Media Buying/Planning Campaign for VYBZ True Wireless Earbuds in June. VYBZ True Wireless Earbuds are distributed by JTB Products based in the United States. VYBZ Earbuds encapsulate the latest audio technology delivering outstanding premium sound quality, available in six different distinct and impactful designs.

New DRTV Media and Production Client! Mobility Plus DRTV Campaign Launched May 2025. On May 12th the leading mobility brand, Mobility Plus, launched their inaugural three-minute DRTV advertising campaign promoting their innovative range of walk-in bath and showers on national TV in the UK. The DRTV advert creative production and longform media buying and planning has been undertaken by SmartResponse Media – the specialist London based full service DRTV agency.

SmartResponse Media Driving Responsive TV Campaigns for 10 Years! We founded the company in May 2015 with the intention of offering our clients the ‘full service’ covering four overriding principles that we had found to make DRTV work in our previous careers on client and agency side: 1. Script to screen advert production creating DRTV adverts that sell 2. Specialist DRTV media buying/planning 3. Thorough in-house analytics 4. In-campaign optimisation

Attended by over 700 television industry professionals from 26 countries in London the Connected TV (CTV) World Summit 2025 reflected on the TV media industry and the systemic challenges that continue to develop and affect TV media markets now and looking ahead.