Nov 25, 20222 minRECESSIONS ARE NOT NECESSARILY BAD NEWS FOR ALL TV ADVERTISERSThe constant barrage of bad news from both government and all areas of the media leads to the unwelcome conclusion for UK based companies...
Nov 25, 20222 minDRTV ADVERTISING VS. PAID SOCIAL MEDIA – A TALE OF TWO VERY DIFFERENT RETURNS ON INVESTMENT…This week Meta Platforms, the owner of Facebook, for the first time in its quarterly financial reporting history found itself in very...
Aug 24, 20212 minFACEBOOK ADVERTISING RETURN ON INVESTMENT FOR UK BRANDS UNDERMINED BY PRIVACY BATTLE WITH APPLEFacebook has enjoyed incredible commercial success with their advertising services allowing brands to target their audiences precisely,...
Mar 26, 20212 minUK DRTV ADVERTISING BUOYED THROUGH COVID PANDEMICSystemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry in the UK....