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DRTV BLOG
SmartResponse regularly publish blogs about TV advertising, broadcast media in general, the state of the economy and more
Our Blog
Nov 25, 20222 min read
RECESSIONS ARE NOT NECESSARILY BAD NEWS FOR ALL TV ADVERTISERS
The constant barrage of bad news from both government and all areas of the media leads to the unwelcome conclusion for UK based companies...
Nov 25, 20222 min read
DRTV ADVERTISING VS. PAID SOCIAL MEDIA – A TALE OF TWO VERY DIFFERENT RETURNS ON INVESTMENT…
This week Meta Platforms, the owner of Facebook, for the first time in its quarterly financial reporting history found itself in very...
Aug 24, 20212 min read
FACEBOOK ADVERTISING RETURN ON INVESTMENT FOR UK BRANDS UNDERMINED BY PRIVACY BATTLE WITH APPLE
Facebook has enjoyed incredible commercial success with their advertising services allowing brands to target their audiences precisely,...
Mar 26, 20212 min read
UK DRTV ADVERTISING BUOYED THROUGH COVID PANDEMIC
Systemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry in the UK....
Feb 18, 20213 min read
AS JEFF BEZOS STEPS DOWN AS AMAZON CEO HE HAS SET STANDARDS THAT ALL RETAILERS MUST NOW FOLLOW
As Jeff Bezos stepped down this month as CEO of Amazon in many ways his ubiquitous brand has reshaped the retail landscape forever,...
Nov 4, 20202 min read
NOVEMBER 2020 LOCKDOWN GROWS COMMERCIAL GAP BETWEEN TRADITIONAL AND DIRECT TO CONSUMER RETAILERS YET
During the year 2020 there have already been many fundamental changes to the UK retail landscape with consumers radically changing their...
Jul 17, 20202 min read
THE ONLY PREDICTABLE ASPECT OF MULTICHANNEL RETAIL IN THE ‘NEW NORMAL’ AGE IS THE ACCELERATED GROWTH
Every day the news from the multichannel retail sector points to a very stark dichotomy in fortunes – on the one hand a growing litany of...
Jan 6, 20203 min read
WHICH GLOBAL BRANDS WILL DOMINATE THE UK MARKET FOR SUBSCRIPTION VIDEO ON DEMAND IN 2020 AND BEYOND?
In the last six months of 2019 some of the biggest technology and entertainment global brands have entered the already highly competitive...
Dec 4, 20192 min read
WILL OTHER MAJOR BRANDS FOLLOW NIKE IN LEAVING AMAZON TO FOCUS ON THEIR OWN D2C SALES STRATEGY?
Nike announced this week that they will be withdrawing from their two-year pilot trial with Amazon to take full control of their own D2C...
Nov 4, 20193 min read
THE IMPORTANCE OF D2C RETAILING IN THE 2019 MULTICHANNEL WORLD
In the 2019 multichannel retail world in the UK – the world’s most dominant e-commerce market by overall percentage of all retail sales –...
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