DRTV BLOG

SmartResponse regularly publish blogs about TV advertising, broadcast media in general, the state of the economy and more

Our Blog

RECESSIONS ARE NOT NECESSARILY BAD NEWS FOR ALL TV ADVERTISERS

The constant barrage of bad news from both government and all areas of the media leads to the unwelcome conclusion for UK based companies...

DRTV ADVERTISING VS. PAID SOCIAL MEDIA – A TALE OF TWO VERY DIFFERENT RETURNS ON INVESTMENT…

This week Meta Platforms, the owner of Facebook, for the first time in its quarterly financial reporting history found itself in very...

FACEBOOK ADVERTISING RETURN ON INVESTMENT FOR UK BRANDS UNDERMINED BY PRIVACY BATTLE WITH APPLE

Facebook has enjoyed incredible commercial success with their advertising services allowing brands to target their audiences precisely,...

UK DRTV ADVERTISING BUOYED THROUGH COVID PANDEMIC

Systemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry in the UK....

AS JEFF BEZOS STEPS DOWN AS AMAZON CEO HE HAS SET STANDARDS THAT ALL RETAILERS MUST NOW FOLLOW

As Jeff Bezos stepped down this month as CEO of Amazon in many ways his ubiquitous brand has reshaped the retail landscape forever,...

NOVEMBER 2020 LOCKDOWN GROWS COMMERCIAL GAP BETWEEN TRADITIONAL AND DIRECT TO CONSUMER RETAILERS YET

During the year 2020 there have already been many fundamental changes to the UK retail landscape with consumers radically changing their...

THE ONLY PREDICTABLE ASPECT OF MULTICHANNEL RETAIL IN THE ‘NEW NORMAL’ AGE IS THE ACCELERATED GROWTH

Every day the news from the multichannel retail sector points to a very stark dichotomy in fortunes – on the one hand a growing litany of...

WHICH GLOBAL BRANDS WILL DOMINATE THE UK MARKET FOR SUBSCRIPTION VIDEO ON DEMAND IN 2020 AND BEYOND?

In the last six months of 2019 some of the biggest technology and entertainment global brands have entered the already highly competitive...

WILL OTHER MAJOR BRANDS FOLLOW NIKE IN LEAVING AMAZON TO FOCUS ON THEIR OWN D2C SALES STRATEGY?

Nike announced this week that they will be withdrawing from their two-year pilot trial with Amazon to take full control of their own D2C...

THE IMPORTANCE OF D2C RETAILING IN THE 2019 MULTICHANNEL WORLD

In the 2019 multichannel retail world in the UK – the world’s most dominant e-commerce market by overall percentage of all retail sales –...