WORKING WITH CHARITIES
We were thinking about how we can help a little to get the word out for Charities, and decided that we would like to offer a free DRTV advert for any new Charity TV media client:
The offer includes full scripting, storyboards, editing, graphics, voice over (not a famous voice unless the charity arranges this separately), Clearcast copy clearance & distribution to all the TV stations on the test plan
This offer extends to any charity and any time length of DRTV advert up to three minutes in duration
There would need to be existing 'owned' footage that we can edit with or enough stock footage that we could use in combination with still image if owned footage isn't available
Why DRTV for Charities
DRTV is a great choice for marketing for a charity as it drives immediate response as well as long term affinity and awareness. Longer formats are a great forum for really getting all the important messages across to the viewer and often convert to action much better than shorter lengths for our clients.
Any new charity client will receive the same level of care and diligence that every SmartResponse client receives.
Our creative execution, media buying, planning and optimisation is focussed on driving immediate response.
We take pride in the level of analysis we offer as standard - put as simply as possible, we want your campaigns to work.
DRTV CREATIVE PRODUCTION
From script to screen, we cater for all budgets and requirements, including:
- Clearcast Clearance
- Delivery to Stations
DRTV SPECIALIST MEDIA
SmartResponse plan and buy Direct Response TV media in all lengths from 10 seconds up to 30 minutes. All planned with your key target metrics in mind to deliver your outcomes in the most cost-effective way possible.
Built on transparency and trust - our campaign analysis is provided free of charge on a daily or weekly basis. And not only that, we actually act on the results to make sure your campaigns work as hard as possible for you.
SmartResponse optimise campaigns by creative and by media in terms of duration, time of day, day of week, time of month and channel. Optimisations can increase response immediately, by up to 400%