On December 26th Brand Architekts launched a new brand response TV advertising campaign for Super Facialist Rosehip Cleansing Balm to support their e-commerce and distribution in multiple premium multichannel retailers in the UK.
The 60 second TV advert creative has been co-produced with SmartResponse who will also be managing the TV media buying/planning and campaign optimisation.
Commenting on the campaign, Anna Palmgren-Houel, Marketing Director of Brand Architekts: “We are very excited to support the launch of our new rosehip Cleansing Balm with a TV campaign featuring a demonstration by Super Facialist's Expert and are delighted to appoint SmartResponse as our co-producers and TV media buying/planning specialists”.
Pete Mills, Managing Director of SmartResponse, responded: “It has been an absolute pleasure working with the marketing team at Brand Architekts and we are looking forward to seeing the positive results from the new TV campaign for this innovative new product”.
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