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SmartResponse Launch New Press Media Buying and Creative Division

SmartResponse Media, the full service specialist DRTV advertising agency, are pleased to announce they have launched a new press and inserts media buying/planning and creative division called SmartPress.

They will now offer their incumbent and new clients a specialist press direct response focussed media buying/planning and creative service. SmartPress will be buying across 350 press titles in the UK to offer the best value in the print marketplace to their growing client base.

Typically both press and DRTV advertising are indexed heavily against the mature audience segment. SmartResponse believe that by co-ordinating print and broadcast media both in terms of creative execution and media buying/planning they will give their clients a strong competitive advantage looking ahead to drive the profitability of their future direct response campaigns.

Pete Mills, Managing Director of SmartResponse, commented: “We are very excited by the launch of the new SmartPress division and look forward to extending the success of our clients across DRTV and press platforms looking ahead”.

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