On January 1st 2025 April King Legal, a specialist legal firm based in Nottingham, launched their nationwide direct response TV (DRTV) advertising campaign to promote and showcase their innovative April Wills® product in the UK.
The 180 second DRTV advert creative has been produced by SmartResponse who will also be managing the specialist DRTV media buying/planning and campaign optimisation.
Commenting on the new DRTV campaign, Paul King, Managing Director of April King Legal: “The longform DRTV advertising format that SmartResponse specialise in, is perfect for our business model to clearly explain the distinct benefits of the April Wills®concept to assist our clients to save material capital in the future”. Paul added: “The team at SmartResponse have been amazing, from initial contact through to advert production and media planning. It is clear very that they are a highly experienced team and one that we are delighted to be working with”.
Pete Mills, Managing Director of SmartResponse, responded: “April King Legal are an excellent and highly apt client for SmartResponse by virtue of their product concept, April Wills® and their mature target audience. Their April Wills®concept requires very clear consumer explanation for a mature indexed viewing audience so three-minute DRTV advertising is an excellent marketing vehicle to achieve this commercial goal”.
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