Ambiente - Still Going Strong After All These Years...a DRTV industry 'must go show'

There are trade shows and then there is Ambiente - the annual monolith that takes place in very cold Frankfurt every February and is credited with being the world's largest consumer product trade fair.

Attended by over 140,000 trade visitors, manufacturers and brands from across the globe to showcase their new houseware products and to understand the forthcoming sector trends.

I think this is my 20th attendance of Ambiente and still exciting to meet new companies, touch base with old friends from the International Direct Response TV (DRTV) industry (still dedicated after all these years!) and to understand what is going on in the world of multichannel retail - this is one not to be missed...