SmartResponse launch new DRTV campaign for Fischer

SmartResponse Launches Fischer's new Three Minute DRTV Creative and Media Campaign in March.

On March 1st Fischer Future Heat launched their inaugural three-minute Direct Response TV (DRTV) advertising campaign promoting their innovative home electrical heating system range on national TV in the UK. The DRTV advert creative production and TV media buying/planning was undertaken by SmartResponse Media – the specialist London based full service DRTV agency.

Commenting on the activity, Tom Nurse, Marketing Director at Fischer Future Heat - “We are delighted by the impact our three-minute DRTV advertising campaign has delivered, as managed by SmartResponse, in terms of overall consumer response and new customer leads. The longer format of DRTV allows us to fully showcase our brand and the extensive product range at Fischer to our target audience to clearly explain the features and benefits of our state of the art domestic electrical heating systems”.

Pete Mills, Managing Director of SmartResponse Media, responded - “We are delighted to have the opportunity to work with such a great and respected brand like Fischer. We felt immediately that three-minute DRTV advertising would be a great medium to promote their services and to grow their market share in a highly competitive marketplace”.