SmartResponse Launch New Client Campaign for JTB Products

SmartResponse Launches VYBZ True Wireless Earbuds with Three Minute DRTV Creative and Media Buying/Planning Campaign in June.

On June 1st SmartResponse Media launched the inaugural UK DRTV campaign for VYBZ True Wireless Earbuds distributed by JTB Products based in West Chester, Pennsylvania in the United States.

VYBZ True Wireless Earbuds encapsulate the latest audio technology delivering outstanding premium sound quality, available in six different distinct and impactful colourways and have many technical features and benefits including Bluetooth technology and active noise cancellation for an optimal consumer listening experience and are being sold at an extremely competitive price as part of their introductory UK exclusive ‘TV Offer’.

Tyler Canfield, Director at JTB Products, commented; “Based on our commercial success achieved to date with selling our VYBZ Earbuds in the US market we are excited to now launch this unique audio product in the UK and were delighted to appoint SmartResponse, the specialist DRTV agency, to produce our new DRTV advert and to manage our DRTV media buying/planning and dynamic campaign optimisation”.

Pete Mills, Managing Director of SmartResponse Media, responded; “We are extremely pleased to have signed JTB Products to launch these exciting new VYBZ Earbuds in the UK and look to emulate the outstanding results already achieved in the US”.