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SmartResponse are a unique full service DRTV and TV Shopping agency offering DRTV creative and media, DR Social media and TV shopping campaigns.

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Blog

Recessions Are Not Necessarily Bad News for All TV Advertisers

The constant barrage of bad news from both government and all areas of the media leads to the unwelcome conclusion...

Nov

DRTV Advertising Vs. Paid Social Media – A Tale of Two Very Different Returns on Investment…

This week Meta Platforms, the owner of Facebook, for the first time in its quarterly financial reporting history found itself...

Nov

Facebook Advertising Return on Investment for UK Brands Being Undermined by Privacy Battle with Apple

Facebook has enjoyed incredible commercial success with their advertising services allowing brands to target their audiences precisely, cost effectively and...

Aug

UK DRTV Advertising Buoyed Through COVID Pandemic

Systemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry...

Mar

As Jeff Bezos Steps Down as Amazon CEO He Has Set Standards That All Retailers Must Now Follow

As Jeff Bezos stepped down this month as CEO of Amazon in many ways his ubiquitous brand has reshaped the...

Feb

November 2020 Lockdown Grows Commercial Gap Between Traditional and Direct to Consumer Retailers Yet Further

During the year 2020 there have already been many fundamental changes to the UK retail landscape with consumers radically changing...

Nov

The Only Predictable Aspect of Multichannel Retail in the ‘New Normal’ Age is the Accelerated Growth of Online Sales

Every day the news from the multichannel retail sector points to a very stark dichotomy in fortunes – on the...

Jul

Which Global Brands Will Dominate The UK Market for Subscription Video on Demand in 2020 and Beyond?

In the last six months of 2019 some of the biggest technology and entertainment global brands have entered the already...

Jan

Will Other Major Brands Follow Nike in Leaving Amazon to Focus on Their Own D2C Sales Strategy?

Nike announced this week that they will be withdrawing from their two-year pilot trial with Amazon to take full control...

Dec

The Importance of D2C Retailing in the 2019 Multichannel World

In the 2019 multichannel retail world in the UK – the world’s most dominant e-commerce market by overall percentage of...

Nov

The Increasingly Arbitrary Process of Company Valuations

The conventional criteria for valuing commercial companies was typically to audit their current assets and then add a multiple of...

Oct

OFCOM’s Media Nations 2019 Report – UK Broadcast Consumption in Rude and Ever-Changing Health

The recently published Media Nations 2019 Report from OFCOM clearly illustrates the changing power structures within the UK broadcast industry...

Aug

The Growing Regulatory Challenge of Policing Video Content for Advertisers on Broadcast Platforms

The UK TV advertising market has been long established as the most stringent worldwide in relation to independent regulation, with...

Aug

SmartResponse Launch New Company Website

SmartResponse are pleased to announce today the launch of our new company website www.smartresponse.tv A deep felt thank you from us to...

Jul

The Solvable Multifaceted Conundrum for Multichannel UK Retailers

Not a week appears to go by without a household name UK Retailer announcing a Creditors Voluntary Agreement (CVA), multiple...

Jun

SmartResponse Launch New TV Shopping Channel in July 2019

SmartResponse Media announce that as of July 1st, 2019 they will be launching a new TV shopping station on the...

Jun

Amazon – The Concurrent Biggest Threat and Biggest Opportunity to UK Multi-Channel Retailers

In a recent survey of major companies in the UK Amazon was unsurprisingly named as both the biggest threat and...

May

SmartResponse and Upbeat Agency Launch SmartSocial Partnership

SmartResponse, specialists in Direct Response TV and TV Shopping, are delighted to announce a new exclusive partnership formed with Direct...

Mar

The Fundamentally Uncertain Future of The UK TV Advertising Market

Since the introduction of television as a mass broadcast medium in the UK in the mid 1950’s the perceived wisdom...

Apr

A Golden Era For Both New and Established UK DRTV Advertisers…

As the UK linear TV airtime market has declined in recent years, and online purchasing has become ubiquitous amongst the...

Mar

VOD – There is Clearly ‘a Demand’, But Maybe Not The Right DRTV Supply…

Successful DRTV advertising has always been about marketing products and services for the lowest possible costs, especially where DRTV airtime...

Jul

It’s DRTV, but not ‘as we knew it’….

The direct response TV (DRTV) advertising industry has always prided itself on its ability to convey the absolute return on...

Jun

Black Clouds Starting to Form Already for Retailers for Black Friday

During recent meetings with senior retailers in both traditional bricks and mortar and online space SmartResponse note how much of...

Jun

Introducing SmartResponse

SmartResponse is a brand new agency that has been founded by industry experts, Pete Mills and Hannah Treble, in the...

May