Systemic societal changes brought on by the pandemic have caused growth in TV viewing and buoyed the DRTV advertising industry in the UK. At the outset of the global pandemic in March 2020 there was certainly...
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Blog
18
Feb
As Jeff Bezos Steps Down as Amazon CEO He Has Set Standards That All Retailers Must Now Follow
As Jeff Bezos stepped down this month as CEO of Amazon in many ways his ubiquitous brand has reshaped the retail landscape forever, customer expectations have been raised beyond all recognition and become the standard...
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During the year 2020 there have already been many fundamental changes to the UK retail landscape with consumers radically changing their buying behaviour from March-June during the first phase of the Covid-19 pandemic crisis. As...
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Every day the news from the multichannel retail sector points to a very stark dichotomy in fortunes – on the one hand a growing litany of company administrations or downsizing of household name high street...
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06
Jan
Which Global Brands Will Dominate The UK Market for Subscription Video on Demand in 2020 and Beyond?
In the last six months of 2019 some of the biggest technology and entertainment global brands have entered the already highly competitive Subscription Video on Demand (SVoD) UK online broadcast sector previously dominated by NetFlix...
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04
Dec
Will Other Major Brands Follow Nike in Leaving Amazon to Focus on Their Own D2C Sales Strategy?
Nike announced this week that they will be withdrawing from their two-year pilot trial with Amazon to take full control of their own D2C selling strategy. They will also simultaneously be placing some of their...
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