Jun 4, 20191 min readSMARTRESPONSE LAUNCH NEW TV SHOPPING CHANNEL IN JULY 2019SmartResponse Media announce that as of July 1st, 2019 they will be launching a new TV shopping station on the Sky Digital broadcast...
May 14, 20192 min readAMAZON – THE CONCURRENT BIGGEST THREAT AND BIGGEST OPPORTUNITY TO UK MULTI-CHANNEL RETAILERSIn a recent survey of major companies in the UK Amazon was unsurprisingly named as both the biggest threat and concurrent opportunity for...
Mar 6, 20191 min readSMARTRESPONSE AND UPBEAT AGENCY LAUNCH SMARTSOCIAL PARTNERSHIPSmartResponse, specialists in Direct Response TV and TV Shopping, are delighted to announce a new exclusive partnership formed with...
Apr 15, 20183 min readA GOLDEN ERA FOR BOTH NEW AND ESTABLISHED UK DRTV ADVERTISERS…As the UK linear TV airtime market has declined in recent years, and online purchasing has become ubiquitous amongst the mass market,...
Jul 17, 20153 min readVOD – THERE IS CLEARLY ‘A DEMAND’, BUT MAYBE NOT THE RIGHT DRTV SUPPLY…Successful DRTV advertising has always been about marketing products and services for the lowest possible costs, especially where DRTV...
Jun 28, 20152 min readIT’S DRTV, BUT NOT ‘AS WE KNEW IT’….The direct response TV (DRTV) advertising industry has always prided itself on its ability to convey the absolute return on investment...
Jun 9, 20152 min readBLACK CLOUDS STARTING TO FORM ALREADY FOR RETAILERS FOR BLACK FRIDAY During recent meetings with senior retailers in both traditional bricks and mortar and online space SmartResponse note how much of a...
May 28, 20152 min readINTRODUCING SMARTRESPONSESmartResponse is a brand new agency that has been founded by industry experts, Pete Mills and Hannah Treble, in the specialist field of...