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DRTV BLOG
SmartResponse regularly publish blogs about TV advertising, broadcast media in general, the state of the economy and more
Our Blog


Aug 15, 20193 min read
THE GROWING REGULATORY CHALLENGE OF POLICING VIDEO CONTENT FOR ADVERTISERS ON BROADCAST PLATFORMS
The UK TV advertising market has been long established as the most stringent worldwide in relation to independent regulation, with all TV...


Aug 1, 20193 min read
OFCOM’S MEDIA NATIONS 2019 REPORT – UK BROADCAST CONSUMPTION IN RUDE AND EVER-CHANGING HEALTH
The recently published Media Nations 2019 Report from OFCOM clearly illustrates the changing power structures within the UK broadcast...


Jul 28, 20191 min read
SMARTRESPONSE LAUNCH NEW COMPANY WEBSITE
SmartResponse are pleased to announce today the launch of our new company website www.smartresponse.tv A deep felt thank you from us to...


Jun 12, 20192 min read
THE SOLVABLE MULTIFACETED CONUNDRUM FOR MULTICHANNEL UK RETAILERS
Not a week appears to go by without a household name UK Retailer announcing a Creditors Voluntary Agreement (CVA), multiple store...


Jun 4, 20191 min read
SMARTRESPONSE LAUNCH NEW TV SHOPPING CHANNEL IN JULY 2019
SmartResponse Media announce that as of July 1st, 2019 they will be launching a new TV shopping station on the Sky Digital broadcast...


May 14, 20192 min read
AMAZON – THE CONCURRENT BIGGEST THREAT AND BIGGEST OPPORTUNITY TO UK MULTI-CHANNEL RETAILERS
In a recent survey of major companies in the UK Amazon was unsurprisingly named as both the biggest threat and concurrent opportunity for...


Mar 6, 20191 min read
SMARTRESPONSE AND UPBEAT AGENCY LAUNCH SMARTSOCIAL PARTNERSHIP
SmartResponse, specialists in Direct Response TV and TV Shopping, are delighted to announce a new exclusive partnership formed with...


Apr 15, 20183 min read
A GOLDEN ERA FOR BOTH NEW AND ESTABLISHED UK DRTV ADVERTISERS…
As the UK linear TV airtime market has declined in recent years, and online purchasing has become ubiquitous amongst the mass market,...


Jul 17, 20153 min read
VOD – THERE IS CLEARLY ‘A DEMAND’, BUT MAYBE NOT THE RIGHT DRTV SUPPLY…
Successful DRTV advertising has always been about marketing products and services for the lowest possible costs, especially where DRTV...


Jun 28, 20152 min read
IT’S DRTV, BUT NOT ‘AS WE KNEW IT’….
The direct response TV (DRTV) advertising industry has always prided itself on its ability to convey the absolute return on investment...


Jun 9, 20152 min read
BLACK CLOUDS STARTING TO FORM ALREADY FOR RETAILERS FOR BLACK FRIDAY
During recent meetings with senior retailers in both traditional bricks and mortar and online space SmartResponse note how much of a...


May 28, 20152 min read
INTRODUCING SMARTRESPONSE
SmartResponse is a brand new agency that has been founded by industry experts, Pete Mills and Hannah Treble, in the specialist field of...
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