The SmartPress division of SmartResponse launched at the beginning of 2023 offering existing and new clients a full service offering of press media buying/planning and creative production.
Working with one of the largest press agencies in the UK we coordinate Press and TV activity for our clients' maximum benefit through cohesive planning.
Press in the UK still remains a substantial sector of overall daily media consumption and typically, similar to DRTV advertising, is often skewed towards a more mature audience. The press market can be quite volatile in relation to media pricing so there are many short term deeply discounted offers that become available regularly – some as low as 75% off rate card price – so this new commercial opportunity is significant for new and existing direct response advertisers looking to extend their reach.
For SmartPress, as per our full service DRTV advertising offering, we will allocate a dedicated Account Manager to ensure that all clients enjoy optimal attention to drive maximum return on investment at all times from your press campaigns. We firmly believe there is strong potential for direct response advertisers to maximise their campaign efficacy and return on return by planning both DRTV and press media buying and creative development concurrently with the team at SmartResponse.
All creative is developed for your press campaigns free of charge
SmartResponse will coordinate your press activity to complement your TV campaigns in terms of creative and media
SmartPress plan and buy press media across 350 titles in the UK at compelling rates, and offer full press creative production and development free of charge