SmartResponse, specialists in Direct Response TV and TV Shopping, are delighted to announce a new exclusive partnership formed with Direct Response Social Media buying specialists, Upbeat Agency.
The SmartSocial partnership enables a cohesive approach to driving directly attributable return on investment from extended consumer touchpoints. The two agencies share a common commercial goal – to utilise cost effective media buying/planning, responsive creative and in-campaign optimisation, to generate directly attributable sales and profit for their clients.
As a Facebook Preferred Supplier, Upbeat Agency have developed expert planning tools which drive huge response rates from Facebook and Instagram advertising. By utilising this social media buying expertise in conjunction with highly responsive DRTV advertising this combined coordinated marketing approach is set to be hugely profitable for their combined current, and future clients.
For more information about SmartSocial please contact Pete Mills, Managing Director of SmartResponse, at petemills@smartresponse.tv