Creative & Production |
SmartResponse are a unique full service DRTV and TV Shopping agency offering DRTV creative and media, DR Social media and TV shopping campaigns.
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Creative & Production


SmartResponse are industry experts in Direct Response TV production. From ‘script to screen’ we deliver creative that captures attention and motivates action. We offer Production, Post-Production, Regulatory Clearance and Delivery of Advert Copy all ‘under one roof’.

CAMPAIGNS FROM CONCEPT TO SCREEN: We offer creative strategy, scripting, talent and location sourcing, filming, editing, regulatory clearance with Clearcast, and distribution to stations. With our client and agency side experience, you can be confident your campaign is in the best hands.

WHO WE WORK FOR: We work with clients across multiple industries and cater to bespoke company needs. It is a common misconception that Direct Response TV is not for premium brands; this media has been proven to be effective for companies in all sectors and can target a wide range of audiences.

FOOTAGE: We shoot high quality bespoke footage for new campaigns, but can also rework existing footage if required. We are agile, and can also offer a fast turnaround when required.


SmartResponse direct and produce bespoke content for our clients in-house. We provide full storyboards in advance of a shoot so our clients know what we will deliver. We use the most up to date cameras and experienced crew, all tailored for your requirements, with every aspect managed carefully by SmartResponse.


Our editors work closely with our clients to deliver effective advertising to meet your brand and campaign guidelines. We commission professional voice over artists, provide all graphic elements and offer bespoke CGI where appropriate. We manage regulatory clearance for broadcast and master the adverts to broadcast specifications.

Analysing response by channel is as important as the creative in order to build on a campaign’s effectiveness, and we often produce multiple versions with different phone numbers and URLS to track response as closely as possible for our clients. This is no problem as our facilities are in-house and we can turn around new versions of an edit very quickly when required – be it for tracking a new channel or testing a new offer.

We can also convert footage to and from PAL as well as distribute content overseas.


In the UK all TV advertising must be approved to air by the appointed regulatory body, Clearcast.

We have over 20 years’ experience dealing with Clearcast and will manage this process in full for you, from putting together a substantiation file to adapting copy and advising on legal supers; to ensure we get the best possible creative cleared. We include the full approval process in all of our creative production.


SmartResponse will send your advert copy to all the stations on your media plan on your behalf. We are happy to do this either as part of our full service, or as a separate service if you already have approved content & clocked adverts.