Creative & Production |
SmartResponse are a unique full service DRTV and TV Shopping agency offering DRTV creative and media, DR Social media and TV shopping campaigns.
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Creative & Production


SmartResponse are industry experts in DRTV production. From ‘script to screen’ we deliver creative that captures attention and motivates action. We offer Production, Post Production, Regulatory Clearance and Delivery of Advert Copy all ‘under one roof’.

We build Direct Response campaigns from concept to screen; including creative strategy, scripting, talent and location sourcing, filming, editing, regulatory clearance with Clearcast, and distribution to stations. With our client and agency side experience, you can be confident your campaign is in the best hands.

We work with clients across multiple industries and can cater to bespoke company needs. It is a common misconception that DRTV is not for premium brands; Direct Response TV can be effective for companies in all sectors and can target a wide range of audiences.

We can shoot high quality bespoke footage for a new campaign and can also rework existing footage when available. Because we are small, we are agile, and we can also offer a fast turnaround when required.


SmartResponse direct and produce bespoke content for our clients in-house. We provide full storyboards in advance of a shoot so our clients know what we will deliver. We use the most up to date cameras and experienced crew, all tailored for your requirements, with every aspect managed carefully by SmartResponse.


Our in-house editors work on closely with clients to deliver effective advertising to your brand and campaign guidelines. We can work with new footage shot as part of our ‘script to screen offering’ or re-work your existing footage/adverts and update them adding new voice overs, graphic elements and CGI. We manage regulatory clearance for broadcast and mastering the adverts to broadcast specifications.

Analysing response by channel is as important as the creative in order to build on a campaigns effectiveness, and we often produce multiple versions with different phone numbers and URLS to track response as closely as possible for our clients. This is no problem as our facilities are in-house and we can turn around new versions of an edit very quickly when required – be it for tracking a new channel or testing a new offer.

We can also convert footage to and from PAL as well as distribute content overseas.


In the UK all TV advertising must be approved to air by the appointed regulatory body, Clearcast.

We have over 20 years’ experience dealing with Clearcast and will manage and help guide you through this process. We include the full approval process in all of our creative production.


SmartResponse can send your advert copy to all the stations on your media plan, on your behalf. We are happy to do this either as part of our full service, or as a separate service if you already have approved content & clocked adverts.