SmartResponse Media Enter Campaign’s UK 50 Biggest Media Agency Ranking List for the First Time

On March 26th the Campaign School Reports 2026, that lists the top 50 media buying agencies by billings in the UK, featured SmartResponse Media for the first time ranked at number 45.

SmartResponse Media, founded in 2015, is an independent specialist full service DRTV agency producing DRTV adverts fully in house from 'script to screen' and delivers specialist DRTV media buying/planning underpinned with dynamic in-campaign optimisation to drive immediate and scalable return on investment for their diverse client base. 

SmartResponse’s DRTV creative and media buying/planning services span all DRTV advertising lengths from 30 second linear media to 30 minute ‘teleshopping window’ airtime.  They offer bespoke creative and DRTV advertising solutions for the wide range of sectors their customers operate in including travel, food, fashion, legal, mobility, health and beauty, household and garden products, recycling and financial services with one common commercial goal – delivering an immediate and incremental profitable new direct sales channel via their bespoke DRTV creative and media campaigns for all their clients. 

Commenting Pete Mills, their cofounder and Managing Director, stated: “We are delighted and honoured for SmartResponse to be included in the Campaign School Reports list for the first time in 2026 based on our rapid year on year growth and are very grateful to our highly valued clients whose success in DRTV is our daily motivation.  We would like to also thank our very talented and dedicated staff for delivering such strong results and consistent ROI from our fully managed DRTV campaigns for our growing client base which fuels our continued company growth”.