Pinter Launch New UK DRTV Advertising Campaign with SmartResponse Media
- Pete Mills
- 4 days ago
- 1 min read
On May 18th, 2026 leading in-home brewing brand Pinter launched their inaugural DRTV advertising campaign in the UK promoting their innovative product range with a new 60 second TV advert creative campaign with all TV media buying/planning and dynamic campaign analytics and optimisation managed by specialist full service DRTV agency, SmartResponse Media.
The new DRTV campaign targeting a predominantly 40 years+ male audience will run across 12 different TV stations for the initial test campaign in May and June over the course of a month.
Commenting on the activity, Duncan Gordon, interim Chief Marketing Officer of Pinter, stated: “We are very excited to be extending our marketing in the UK to now include DRTV advertising which we see as an ideal platform to convey the essence of the Pinter in-home brewing concept in a new and engaging way that resonates with our target audience and demographic“.
Pete Mills, Managing Director of SmartResponse Media, responded: “We are delighted to have the opportunity to work with a market leading brand like Pinter via DRTV advertising and are excited to see the results from the initial test”.
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