Oakhouse Foods Mark the New Year by Launching New 30 Minute Infomercial with SmartResponse Media

Oakhouse Foods, the quality frozen food home delivery brand, on January 1st , 2026, launched on TV in the UK their new 30-minute infomercial with all production and longform DRTV media buying/planning undertaken by the specialist full service DRTV agency SmartResponse Media.

The 30-minute Clearcast approved infomercial shot on location in a kitchen studio with TV presenters features and complemented by high quality DRTV advertising content promotes a range of delicious dishes from the Oakhouse Foods extensive range and highlights the key consumer benefits of the brand promoting a discounted special introductory TV offer of seven meals for £20.00.  The infomercial will initially air on 14 TV channels during January 2026.

Oakhouse Foods launched their first three-minute DRTV advert with SmartResponse Media in December 2024, which generated excellent direct sales and new customer acquisition the outset, and led to the brand being 'always on’ with DRTV throughout 2025 and which will continue to underpin their DRTV marketing activity into 2026.

Briar Holdsworth, Acquisition

Marketing Manager at Oakhouse Foods, commented: “We are very excited to see how the extended format of a 30-minute infomercial works for our innovative brand following our highly successful launch into three minute DRTV, that has driven excellent volume and growth for our business in the last 13 months, we are delighted to extend our working relationship with SmartResponse as our specialist partners in DRTV advertising for both creative and media buying/planning”.

Pete Mills, Managing Director of SmartResponse Media, responded: “We absolutely love working with Briar and the team at Oakhouse Foods - DRTV has proven itself to be a very powerful medium to date for their excellent brand and we anticipate by adding 30 minute infomercials to their marketing armory for 2026 this will further enhance their commercial success looking ahead".