HomeServe Appoints SmartResponse Media for DRTV Advert Production and Media/Buying Planning
On September 23rd, 2026 leading UK home insurance brand, HomeServe, launch their new DRTV advertising campaign promoting their home insurance proposition and their plumbing and drainage offering specifically.
HomeServe awarded their DRTV advertising production and specialist DRTV media buying/planning and campaign optimisation account to specialist full service DRTV advertising agency, SmartResponse Media, who were appointed following a competitive pitch process over the summer months.
The initial HomeServe DRTV campaigns will comprise two different creative executions shot on location being 60 and 30 second in lengths and different price points. The response and return on investment of HomeServe’s new DRTV campaigns will be driven by SmartView, the ‘server to sever’ proprietary software SmartResponse exclusively supply to their diverse client base.
The new DRTV campaign targeting a predominantly 55 years+ female indexed audience will run broadcast across 18 nationwide TV stations for the initial test campaign in September-October over the course of six weeks.
Samantha Ryder, Head of Acquisition Marketing at HomeServe, stated: “We're excited to launch our new DRTV campaigns and delighted to be working with the highly experienced team at SmartResponse to produce our new TV advert creative and to be coordinating our media buying/planning to maximise our response”.
Pete Mills, Managing Director of SmartResponse Media, responded: “We are delighted and honoured to be appointed by the team at HomeServe following a competitive pitch and are looking forward to seeing the positive results from their initial DRTV campaigns”.
Comments