Freshwipes Launch New UK DRTV Advertising Campaign with SmartResponse Media
- Pete Mills
- 4 days ago
- 1 min read
On June 1st, 2026 leading hygiene and healthcare brand, Freshwipes, launched their inaugural DRTV advertising campaign in the UK promoting their award-winning innovative product range with a new 60 DRTV advert creative.
The new DRTV advert for Freshwipes was produced by SmartResponse Media with all DRTV media buying/planning and dynamic campaign analytics and optimisation managed by the London based specialist full service DRTV advertising agency.
The new DRTV campaign, targeting a predominantly 65 years+ indexed core audience, will broadcast across 13 nationwide TV stations for the initial test campaign in June over the course of a month.
Commenting on the activity, Liz Barnes, CEO and Founder of FreshWipes, stated: “We are very excited to now trial DRTV advertising to promote Freshwipes to drive both sales and increased market share in the UK and are delighted to be working with SmartResponse as our retained specialist DRTV agency on this exciting broadcast project”.
Pete Mills, Managing Director of SmartResponse Media, responded: “We are delighted to have been appointed by Freshwipes to promote their excellent personal hygiene products and look forward to making DRTV advertising a great success for their brand looking ahead”.
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