In our experience driving Direct Response using TV advertising is a very specialist marketing activity and requires an absolute focus on four concurrent key elements working to their maximum: TV Advert CREATIVE designed to sell, cost-effective MEDIA planning and buying, robust ongoing ANALYTICS and continued in-campaign OPTIMISATION of response.
SmartResponse is the only UK agency that offers all these four key DRTV elements under one roof – planned and coordinated by our expert team to maximise return on investment for our clients.
Having worked for many years on the client side we know what it feels like to have the wool pulled over your eyes, we know what it feels like to not be given the full story and we know what it feels like when agencies ‘pass the buck’. SmartResponse offer our clients transparency, honesty and diligence.
We work openly with our clients at every stage of the process, and we welcome you on production shoots and during the editing process.
In addition to the consultative way we work with our media and production clients, we are also happy to assist clients with specialist industry consultancy in relation to their back-end operations including call centre, fulfilment and cross-marketing to enhance revenue streams.
At SmartResponse we love what we do. We live and breathe Direct Response advertising, and nothing gives us more pleasure than seeing that immediate response on the first day an advert goes to air. But for this to happen, every part of a campaign must be right, from creative, to online and in store execution.
We are here to help wherever you need it.