On December 26th Tiboo launched a new TV advertising campaign to promote their range of eco-friendly bamboo based toilet paper on nationwide TV.
The 30 second DRTV advert creative has been produced by SmartResponse who will also be managing the specialist DRTV media buying/planning and campaign optimisation.
Commenting on the TV campaign, Russell Stock, Managing Director of Tiboo: “We are very excited to promote our innovative Tiboo brand with DRTV advertising with SmartResponse. Our excellent new 30 second advert really captures our brand values whilst driving sales on our dedicated ecommerce website”.
Pete Mills, Managing Director of SmartResponse, responded: “We are really excited to see the results generated from the Tiboo launch on TV over the festive period and beyond”.
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