Media Planning & Buying |
SmartResponse are a unique full service DRTV and TV Shopping agency offering DRTV creative and media, DR Social media and TV shopping campaigns.
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Media Planning & Buying

The Founders of SmartResponse have been responsible for over £250 million of DRTV airtime media buying and planning over the last 20 years in the UK and Ireland.

We specialise in buying responsive Direct Response TV media and ‘teleshopping window’ airtime to maximise Return on Investment for our clients.

SmartResponse’s in-depth knowledge of specialist responsive TV media is unrivalled, enabling us to ensure we maximise Return on Investment for every campaign.


We buy Direct Response TV (DRTV) airtime in all durations, from 10 second spots all the way up to 30-minute infomercials and will advise you on the best TV channels for your initial tests – based on your target audience – to drive maximum response and to maximise your Return on Investment.

DRTV inventory can be bought on the majority of mainstream stations during the daytime hours between 9.00am and 6.00pm. The above stations are examples of some of the channels which carry DRTV inventory throughout the daytime, not just at specific times of day, and can be optimised according to Day of Week and Daypart.

SmartResponse’s in-depth knowledge of specialist DRTV and TV shopping media buying and planning enables us to ensure we make our clients’ media budgets work as hard as they can for all broadcast campaigns.


The SmartResponse team all have one thing in common: we really care about the results we deliver for our clients. Coming from the client side ourselves, we have a unique obsession with analysing results and we plan every campaign with maximum response in mind.

Transparent analytics and precision attribution are absolutely key to the success of any ongoing DRTV campaign. Our analytics tool, SmartView, allows our clients to dynamically track their progress and allows us make media and creative optimisations to improve ROI.

SmartView uses consumer cookies to trace customer journeys and map them to the media schedule – this is a free of charge service to all clients spending over £25,000 per calendar month on media.

We can optimise campaign performance by Creative, Day of Week and Daypart using data from your website, call centre and your retail stockists. Weekly SmartView reports and media recommendations are circulated by your Account Manager and optimisation is implemented where possible to ensure all DRTV media tests work to the best of their ability.

As our client you will receive weekly SmartView reports. This example ‘Day of Week’ analysis shows the total number of web visits to a given landing page and how cost-effective the traffic was in relation to the cost of media.