Introducing SmartResponse |
SmartResponse are a unique full service DRTV and TV Shopping agency offering DRTV creative and media, DR Social media and TV shopping campaigns.
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Introducing SmartResponse

SmartResponse is a brand new agency that has been founded by industry experts, Pete Mills and Hannah Treble, in the specialist field of DRTV advertising and TV shopping. Our commercial intention and company strategy is clear for SmartResponse – to make DRTV and TV shopping new and profitable direct sales channels for all our clients.

DRTV and TV shopping has proven itself since its inception, with the original adverts being aired in the United States from as early the 1950’s, to be a business that requires absolute expertise and focus to ensure that all the four key elements – DRTV creative, media buying, ‘back end’ operations and live sales optimisation – working seamlessly together. Without complete focused coordination of these four concurrent elements then DRTV advertising and TV shopping rarely works….

The founders of SmartResponse have spent their careers working exclusively in the field of DRTV working firstly as Directors of JML, the ‘household name’ UK DRTV brand, and latterly founding and running The Broadcast House (part of the Specialist Works Group). During this journey working with hundreds of brands and companies they have developed an unrivalled commercial understanding of DRTV advertising and TV shopping working across a broad array of categories and sectors including retail, financial services, charities, travel and on line businesses.

Our full service DRTV and TV shopping agency service at SmartResponse will allow clients to trial, develop and scale up this specialist marketing activity. We will ensure that the four key aspects of DRTV and TV shopping are coordinated to their optimum by the founding Directors ‘under one roof’ and fully in house at SmartResponse to enable this medium to become a key and major profitable source of profitable income to your business both in terms of DRTV broadcast activity and the high growth sector of online advertising.

We very much look forward to working with you at SmartResponse….

For further information please contact Pete Mills, Managing Director of SmartResponse – or mobile 07826 929 650