SmartResponse produced over 70 DRTV commercials for Fred. Olsen over the course of four years as DRTV became an integral part of their media strategy. The main focus was on three-minute media but they also saw success with 30-minute infomercials.
SmartResponse have worked with HoMedics on a number of projects over the past four years, ranging from 30” retail response adverts, to longform ‘as live’ projects. We have worked with the HoMedics and Salter brands providing script-to-screen solutions for products from indulgent massage chairs to high-function kitchen scales.
SmartResponse have worked with the De’Longhi group on three of their core brands: Kenwood, De’Longhi and Braun Household. We have produced two sets of ‘As Live’ content for these brands as well as 30 second brand promos. As De’Longhi had a lot of existing content we were able to make use of this and save on production costs, by editing the As Live content we produced with pre-existing content.
SmartResponse initially produced longform content for Kärcher to cost effectively test DRTV across their consumer range in the UK. We have since launched two hugely successful 3-minute campaigns, proving DRTV to be a profitable driver of both D2C and retail sales. SR are now retained to implement a full DRTV promotional calendar for 2021.